DIGITAL CONTENT CHARTING THE UNCHARTED SEAS.

THE FUTURE OF DIGITAL CONTENT PRODUCTION AND BROADCAST

The world of content production and distribution is at a turning point. AI, in particular, is transforming the way we create, share and discover. As in any pivotal period, a gap will arise between those who seize the opportunities, and the rest. In this report, we want to share with you our cross-analysis of underlying trends, relevant for 2023 but especially beyond.

This document is a 12,000-word report on 8 themes that are transforming the way content is created and distributed. You will discover 8 topics that are disrupting branded content: Augmented Writing, AI-Powered (Multi)media, Audio Ubiquity, Social Mimetic, Immersive Experience, Actionable Content, Gated Content, Next-Level Search.

They have read our report

”This report is a must read to foresee our culture of content and understand its emerging spaces and players. From Digital Humans to Human-Powered Search, if summarizing the state of content sounds like a daunting task, it is, yet this report does it masterfully."

- Matt KLEIN, Head of Global Foresight at Reddit / Author of Zine

”Congratulations to Marie, Benoit & Quentin, talented curating authors who guide us in what may be the first iteration of augmented human creativity. A synthetic and interactive bible with dozens of examples and clickable links."

- Dominique DELPORT, Founder & CEO Arduina Partners

"Digital Content: Charting the Uncharted Seas is like a beacon, illuminating the possibilities of the future, providing some guideposts and structure for the next decade. Recommended."

- Andy WEISSMAN, Managing Partner, Union Square Ventures

Our 8 topics

SOCIAL MIMETIC
What are the Social Media trends to follow and anticipate?

AUDIO UBIQUITY
Where does the podcast ecosystem stand? What are the new codes of audio creativity?

AUGMENTED WRITING
What future for writing in the age of ChatGPT? How will AI augment us?

GATED CONTENT
Are there any new ways to monetize content? What business models are emerging?

NEXT- LEVEL SEARCH
How will AI Generative, image recognition or machine learning transform search experiences?

AI-POWERED MULTIMEDIA
How will generative AI impact the content business?

ACTIONABLE CONTENT
Which levers should be used to make content that stands out and engages its targets?

IMMERSIVE EXPERIENCE
What will tomorrow's content look like? What technologies have the potential to reinvent everything?

Who we are

MARIE DOLLÉ

Marie Dollé, who for nine years managed the digital strategy of a leading research institute in France and abroad, initiating an annual Social Media trend report that was very popular on the market. She now works for Bpifrance as a Business Analyst. She is the author of the newsletter In Bed With Tech for the French version and In Bed With Social for the English version, read by 22.000 people.

BENOIT ZANTE

Benoit Zante, freelance journalist specialized in tech and innovation. He follows major global events in the sector for several BtoB publications and for his French newsletter TLDR, with a focus on making sense of current trends. He also teaches at Sciences Po and has published "Les enjeux de la transformation digitale" ("The challenges of digital transformation", available in French only) with Quentin Franque.

QUENTIN FRANQUE

Quentin Franque, specialist in content strategies and marketing for brands in various sectors (media, impact, environment, tech...). He is the creator of the media and newsletter Decriiipt. With Benoit Zante, he teaches a course on media transformation at Sciences Po.

3 reasons to read this document :

Breathe new life into your content strategies and anticipate future changes
Identify 100+ start-ups and technologies that are revolutionizing the content universe
Understand the technologies and how to adapt them to your target audience